National Account Manager for Protection Craig Bryce looks at why the latest figures on child bereavement has put more emphasis on the importance of life cover to support families during a difficult time.
When a child loses a parent it can be a lonely time and difficult to deal with emotionally. The death of a parent can often have a painful impact and children need plenty of support, especially from close family and friends.
It goes without saying that the remaining family will value the relief that financial cover brings, to help cushion the blow and deal with tragic circumstances. In many cases the death can be very sudden, leaving no room for worries about filling the hole left by the loss of a major household income.
Child bereavement is more common than people think
A child is left bereaved more often than you may assume. The latest figures show that one in 29 children of school age have been bereaved of a parent or sibling, that’s the equivalent of a child in every classroom. In fact, a parent of a child under 18 dies every 22 minutes in the UK, around 23,600 every year.
Children do not always get the full support they need during this time, especially as the rest of the family are working on coping with the loss. Financial support during this time can be crucial to give the family the breathing space needed to grieve properly and support each other, especially when a child is involved.
Life insurance can be peace of mind worth paying for
The death of a parent is called a worst case scenario for a reason. It does not bear thinking about and many clients like to assume it won’t happen to their child. But the low risk of death also means a generally lower cost for your clients when compared to other types of cover. This makes it a peace of mind worth paying for.
Although life cover is easy to understand, it is still important for clients to consider other factors when taking out their policy. Your clients will need the advice and guidance of their adviser, to ensure they have the right type of cover for them and their circumstances.
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