One of the biggest announcements this year is the full integration of Friends life with Aviva, after Aviva’s original acquisition in 2015. This has been followed by a new range of flexible individual protection propositions for consumers. Aviva believes they have brought together the best from both existing propositions, developing an exciting suite of products and new added benefits.

What is Aviva’s Protect+?

Aviva has introduced a compelling package designed and shaped by the needs of the client. They recognise that changing client needs means more choice for a wider range of people. Their three new headline products are Aviva Life Insurance+, Critical Illness+ and Income Protection+. All these include a range of benefits and options that can be added to the standard products.

Aviva’s new support package of value added services is called Support Plus. For an extra monthly cost, your client can select additional covers and have the option to upgrade their critical illness cover for not just themselves, but their children as well.

What are the added benefits?

All clients taking out one of the new Aviva protection products will benefit from access to Support Plus and its range of added value benefits to help them through an already difficult time. These benefits include Second Opinion by Best Doctors, BUPA Anytime Health line and Counselling and Carer Support provided by Workplace Options.

For an additional cost, Aviva customers are also able to add global treatment or fracture cover to any of the three core products. Extra care cover can also be added to enhance critical illness cover.