Mortgage Intelligence Update: 60 Seconds with Marketing Assistant Emily Watts

Marketing Assistant Emily Watts talks about how much she has progressed since joining Mortgage Intelligence, and how proud she is to have helped transform the marketing services for advisers…

Straight off the back of her degree in Business Studies and Marketing, Emily has brought a host of new ideas and relevant skills to the company since joining Mortgage Intelligence. Emily has completely transformed and refreshed the promotional materials, creating contemporary and relevant designs for both traditional and digital advertising.

What have you found the most challenging thing about your role?

“It is a steep learning curve for any new team members who are unfamiliar with the industry. This has meant working closely with other teams such as products and especially compliance, to give me a better understanding on how to help brokers keep within the guidelines, as well as attract new clients.”

What do you find advisers currently need the most support in?

“We have found that more advisers want to reach out to clients through social media. That is why we now offer a whole new range of digital advertising. This gives potential clients an idea about how the adviser can help them find the right mortgage and protect their finances. Advisers are responding really well to the new designs and we have had plenty of orders to keep the team busy!”

What are you most proud of so far in your role?

“Apart from creating all the new promotional materials, I am proud of how much I have grown as a marketing professional in such as a short time. Working on the marketing team means delivering a range of services to advisers. This includes running webinars, updating Broker Zone, creating newsflashes, designing marketing materials and delivering guidance and support to advisers. I am very lucky to be so multi-skilled already and I am proud to be developing and accomplishing so much.”

Where would be your dream holiday destination?

“That’s a hard question! I guess for me Fiji would be top of my list. But as long as there is sun, palm trees and cocktails I am happy.”

What do you miss the most about university?

“I am ashamed to admit I miss spending the afternoon watching Gossip Girl when I should be studying.”

With so much choice of cuisine in Bournemouth, what is currently your favourite restaurant to eat at?

“That question is easier for me, it has to be Koh Thai! I have always liked Thai food, so I feel lucky to have plenty of restaurants to choose from around Bournemouth!”

If you would like to know more about how to join our award-winning Mortgage Network as an appointed representative or becoming a member of our Mortgage Club, call our Broker Support Team on 0845 130 7446, option 1.

“If it matters to you, it matters to us! Putting appointed representatives and directly authorised advisers and their customers first is our number one priority and at the heart of our business”