At Mortgage Intelligence, we’re proud to work alongside a network of dedicated, passionate, and knowledgeable advisers who go above and beyond to support their customers every day.
Our Spotlight series highlights the individuals and businesses making a difference.
In the second edition of 2026, we catch up with Alex Groom, Mortgage & Insurance Adviser and Owner of AGA Mortgages.
How did you get started in the industry?
After finishing university, I dabbled in the world of investment banking and then fund management. This made me realise big corporations weren’t for me and I ventured into mortgage broking. Initially this was for a couple of other brokerages, and I didn’t agree with their ethos, so I decided to venture alone.
What sets AGA Mortgages apart from others?
Based on our client feedback, I’d like to think we always go the extra mile for clients. Personally, I don’t like taking no for an answer and quite enjoy challenging lenders when it appears a client’s case is meeting obstacles. As a company we seem to pick up a lot of business whereby a new client has already tried to obtain a mortgage or insurance via another adviser and failed.
How has Mortgage Intelligence impacted your career?
2026 will represent my 20th anniversary with the network and I am looking forward to seeing what Jason (Head of Sales) and the team have lined up for this special occasion. The fact I have been here 20 years speaks volumes. I have been through some turbulent times with MI, and they have been incredibly supportive in ensuring my business has grown exponentially. I’m so grateful for them offering a stable and supportive environment.
Have you got any tips on navigating the market?
Make full use of the various lender and insurance BDMs and their USPs. I spend considerable time doing research about lenders and the general economic picture so that I can offer valuable insight for each client.
What's your message to new members of Mortgage Intelligence?
Make full use of the various teams at the network. I always seem to have the misfortune of complex insurance cases so using the insurance broker desk to help me place quirky cases has proved invaluable. My other message to new members would be to challenge lenders and clients. If you have a good case that seems outside of the norm, figure out which lenders will listen and pitch your case to them.
Also, many clients will try and reject attempts to discuss insurances. Don’t allow this to happen and introduce insurance into the conversations as quickly as possible. A quick example is I completed a fact find for some first-time buyers looking to buy sometime in the next 12 months. One of them is a self-employed electrician and I started asking him what would happen if he were to get electrocuted which made him laugh but we are now organising some IP cover regardless of when he buys a home.
If you’re a member of Mortgage Intelligence and would like to feature in an edition of Spotlight, contact marketing@experiencemi.co.uk