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Tag: advisers

Get the most out of your social media marketing

It’s common knowledge now that in an ever more digital world social media is becoming integral as a marketing tool. With more than 58% of the World’s population active on various social media platforms, it would be somewhat naïve to suggest otherwise. Tackling the world of social media marketing can be daunting at first and

Free cover: the moment of truth

Free cover during application or underwriting is something that most providers offer for life, critical illness and income protection policies. But this feature often goes unappreciated, with many clients and advisers not realising just how beneficial free cover can be. So, we asked our head of protection, Angela Davidson, to share her memory of a

Talking protection in National Pet Month

Did you know April is officially National Pet Month? And it makes complete sense that, being the nation of pet lovers we are, the UK would have a month dedicated to celebrating our animal companions. In fact, in the protection industry, we’ve all heard just how much the UK loves their pets, even more so

Start 2021 strong: our tips for a happy new year

January always brings a sense of new beginnings, new opportunities and a new leaf, which may be more welcome than ever after 2020. It seems that most people are glad to see the back of last year. However, it certainly taught us a lot, most prominently it reinforced that old chestnut: expect the unexpected. So,

The rise of short term income protection

People’s opinions on income protection may be changing. Brokers are becoming more interested in writing and advising on IP and more people are taking out policies. Our National Account Manager for Protection, Craig Bryce, takes a look at the latest trends in the market. If there is one thing I have noticed this year that