60 Seconds with…Content Marketing Executive Ross Shapland
Head of Sales and Marketing Sharon Mawby spoke to Content Marketing Executive Ross Shapland, who is officially the biggest nerd at Mortgage Intelligence … and that includes the IT department!
Ross has been with Mortgage Intelligence for nearly 5 years and worked on the Commissions Team before fulfilling his passion for content writing by joining the Marketing Team. Ross also has 5 years of previous experience within the financial industry and a degree in English Literature from the University of Southampton.
Tell us more about your role as Content Marketing Executive at Mortgage Intelligence…
“My role mainly involves coordinating our monthly publication, Insight. I also spend a lot of time researching and writing content for Insight and the consumer newsletters, which is a free marketing service we offer Appointed Representatives of Mortgage Intelligence.”
What do you enjoy most about your role?
“As I write the magazine articles along with the consumer facing articles, I enjoy the challenge of adopting different writing styles and techniques depending on the content I need to produce.”
At MI we love to celebrate the success of employees, what has been your biggest achievement at the company so far?
“I am very proud of how far Insight has come since I started working on it in 2015. It has had a complete overhaul since I moved to the marketing team. The design is now much cleaner and in line with our brand and there are more editorials and useful content to help advisers stay up to date on what is going on in the industry.”
What other beneficial marketing support does Mortgage Intelligence offer advisers?
“The Marketing Team has recently redesigned all the promotional materials content available for advisers to order, including posters, datasheets and digital materials. They are great because advisers can have them personalised with their details and company logo.”
Here at the MI head office you are well known as a film enthusiast, what is your all-time favourite film?
“It has to be There Will Be Blood! I have a lot of favourites but it’s the only non-sci-fi film to make my list. For what is essentially a historical drama, I find it genuinely enthralling.”
You are also known for some of your quirky hobbies…
“Ahh yes, I assume you are talking about my design hobbies! I have recently taken to creating my own personalised Monopoly boards and trump cards.”
And finally, as always we have to talk about food! Where is your favourite place to grab lunch in town?
“Five Guys at the moment. The crispy bacon topping on their burgers is absolutely phenomenal!”
If you would like to know more about how to join our award-winning Mortgage Network as an appointed representative or becoming a member of our Mortgage Club, call our Broker Support Team on 0845 130 7446, option 1.